At the What's Next with AWS event today, CEO Matt Garman introduced a sweeping new suite of agentic AI products—Amazon Quick and an expanded Amazon Connect—designed to automate and transform how businesses operate.
“We are entering the age of AI agents that can act on behalf of users, not just answer questions,” Garman said. “Amazon Quick and Connect are the first of many solutions that will redefine how enterprises work.”
Amazon Quick: AI Assistant for Work
Amazon Quick is an AI assistant that connects to users’ apps, learns their priorities, and takes actions. The company announced a new desktop app, free and paid plans, and expanded capabilities.
- Desktop App (Preview): Users can access local files, calendar, and communications without a browser, creating a personalized workspace.
- Free and Plus Pricing: Sign up with a personal email or existing credentials (Google, Apple, GitHub, Amazon) – no AWS account needed.
- Visual Asset Generation: Create documents, presentations, infographics, and images directly from chat – no design skills required.
- Expanded Integrations: Native connections now include Google Workspace, Zoom, Airtable, Dropbox, and Microsoft Teams.
- Build Custom Apps (Preview): Use natural language to create intelligent apps, dashboards, and web pages tied to business data.
The new desktop app aims to deliver a seamless experience. “Quick is becoming the hub for your digital work life,” said Colleen Aubrey, SVP of Amazon Applied AI Solutions. “It acts, not just advises.”
Amazon Connect Evolves into Agentic AI Solutions
Amazon Connect expands from a single customer service product into four specialized agentic AI solutions:
- Amazon Connect Decisions: Supply chain planning and intelligence that uses AI teammates, 30 years of Amazon operational science, and 25+ specialized tools to move teams from crisis mode to proactive planning.
- Amazon Connect Talent (Preview): AI-led hiring solution with science-backed assessments and consistent evaluation, reducing human bias and speeding up quality hires.
- Amazon Connect Customer: Previously Amazon Connect, now delivers personalized experiences across voice, chat, and digital channels with configuration in weeks, not months.
- Amazon Connect Health: A new agentic solution tailored for healthcare workflows (details to be announced at a later date).
“These are not just chatbots,” explained Julia White, CMO of AWS. “They are autonomous agents that learn and improve your operations.”
Background
The event featured major announcements from AWS alongside OpenAI leaders, highlighting a strategic pivot toward agentic AI. Amazon has been integrating generative AI across its services, and these releases mark a significant leap.
Amazon Quick and Connect aim to embed AI deeply into daily workflows, reducing manual tasks and enabling faster decision-making. The new pricing model for Quick lowers the barrier for individuals and small teams.
What This Means
For enterprises, these tools promise to reduce complexity, accelerate digital transformation, and provide a unified AI assistant. The Connect expansions target specific high-impact areas like hiring and supply chain, where AI agents can deliver immediate ROI.
Industry analysts view this as a direct challenge to competitors like Microsoft Copilot and Salesforce. By offering both a general assistant and specialized industry solutions, AWS is positioning itself as a one-stop AI platform for enterprise automation.
As Matt Garman concluded, “We are only at the beginning of what agents can do. The next decade will be defined by autonomous collaboration between humans and AI.”